Relevance. Value. Experience.
The science behind why people stay, buy, and belong.
Keynotes
Flagship Keynote
The Relevance Imperative
Relevance creates value. Value creates loyalty.
Executive Audience Keynote
Why People Choose You, and Why They don’t.
The decisions behind loyalty, trust, and preference.
Culture & Retention Keynote
Belonging is a Growth Strategy
What makes people stay, and what makes them leave.
About Colby
Colby Goodman is a keynote speaker and growth strategist who helps organizations understand why people stay, buy, and belong - and how to design experiences that make them do all three.
Known for his dynamic delivery and research-driven insights, Colby translates complex behavioral science into practical strategies leaders can immediately apply. His work centers on a simple but powerful truth: relevance creates value, and value creates loyalty.
As Director of Membership Growth, Retention & Experience for one of the nation’s largest homebuilding associations, he leads integrated sales, marketing, and engagement teams responsible for driving measurable growth and member value. His strategies have helped organizations strengthen loyalty, increase engagement, and elevate brand perception across competitive markets.
He is the creator of the Relevance → Value → Experience framework, a model leaders use to evaluate how their organizations show up, stand out, and stay meaningful to the people they serve.
On stage, Colby blends strategic insight, real-world examples, and energizing storytelling to challenge assumptions, shift mindsets, and equip audiences with tools they can use immediately.
Audiences consistently describe his sessions as insightful, engaging, and immediately applicable.
Contact
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