Programs
Flagship Keynote
The Relevance Imperative
Relevance creates value. Value creates loyalty.
Organizations don’t struggle because they lack tactics — they struggle because they’ve lost relevance. In a world of constant noise, competition, and change, the organizations that win aren’t the ones doing more. They’re the ones that matter more.
In this high-impact keynote, Colby Goodman reveals the hidden drivers behind why people choose, trust, and stay with an organization. Blending behavioral science, real-world strategy, and compelling storytelling, he introduces a practical framework leaders can use to evaluate how they show up, stand out, and stay meaningful to the people they serve.
Audiences will learn how to:
Understand what actually drives loyalty and engagement
Identify the signals that determine whether people choose you
Strengthen perceived value without adding complexity
Design experiences people remember and return for
Outcome:
Attendees leave with a new lens for evaluating relevance, value, and impact - and a clear roadmap for strengthening all three.
Best for:
Associations, leadership teams, and organizations focused on growth, retention, and long-term relevance.
Executive Audience Keynote
Why they choose you, and why they don’t.
The hidden decisions behind loyalty, trust, and preference.
Every day, people make decisions about where to invest their time, attention, and loyalty. Those decisions may feel unpredictable, but they aren’t random. They’re driven by signals organizations often don’t realize they’re sending.
In this eye-opening keynote, Colby breaks down the psychology behind how people decide who matters, who stands out, and who gets overlooked. Audiences discover why some organizations become the obvious choice while others struggle to be noticed - even when they offer strong products or services.
Audiences will learn how to:
Recognize the unseen factors influencing decisions
Identify what builds trust, and what quietly erodes it
Understand why differentiation is perceived, not declared
Align messaging, experience, and value to create preference
Outcome:
Leaders gain clarity on how people actually make decisions, and what to change to become the clear choice.
Best for:
Organizations competing for attention, loyalty, or market relevance in crowded environments.
Culture, Retention, and Loyalty Keynote
Belonging Is a Growth Strategy
The advantage hidden inside human connection.
This keynote can be tailored for member/customer retention and loyalty -or- for organizational (employee) culture
Organizations often treat belonging as a culture initiative. The most successful organizations treat it as a strategic advantage.
In this powerful keynote, Colby Goodman reveals why connection isn’t just a morale booster; it’s one of the strongest predictors of retention, engagement, performance, and long-term growth. Drawing on behavioral science, leadership insight, and real-world examples, he shows how organizations that foster genuine belonging consistently outperform those that rely solely on incentives, policies, or perks.
Audiences discover that loyalty isn’t built through pressure or persuasion. It’s built when people feel seen, valued, and connected to something meaningful.
Audiences will learn how to:
Understand why belonging drives commitment, not just compliance
Identify the signals that strengthen or weaken trust
Recognize the difference between surface culture and real connection
Create environments where people choose to stay, contribute, and grow
Outcome:
Leaders leave with a clear framework for turning culture into a measurable driver of performance, loyalty, and organizational momentum.
Best for:
Organizations, associations, and leadership teams focused on retention, engagement, culture, and sustainable growth.
Leadership Workshops & Applied Sessions
Turn insight into action immediately. Ideas inspire. Application transforms.
Colby’s workshops are designed for organizations ready to move beyond theory and start building real momentum. These highly interactive sessions help teams translate insights into practical strategies they can implement immediately, using guided exercises, collaborative problem-solving, and real-time feedback.
Each workshop is customized to the audience’s goals, challenges, and priorities, ensuring the experience is directly relevant and immediately useful.
Participants will:
Apply keynote insights to real organizational challenges
Diagnose relevance and value gaps
Develop actionable strategies and next steps
Leave with clear direction and measurable priorities
Outcome:
Teams don’t just leave inspired — they leave equipped.
Best for:
Leadership teams, strategic planning groups, boards, and organizations ready to turn ideas into execution.
Customization Always Available
Each program can be tailored to your audience, industry, and event goals to ensure maximum relevance, engagement, and impact.
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