Build What people don't want to leave.

Keynotes for association executives, HR professionals, and the leaders building both.

Watch Colby Speak

Ten minutes that will change how you think about the organizations you lead.

In this speaker reel, Colby Goodman makes the case that most organizations are delivering real value — and still losing people. Not because they've failed. Because their members can't feel what they're worth. Watch the full reel and then let's talk.

About Me

I didn't start speaking because I had something to sell.

I started because I had something to say — and I kept finding myself in rooms full of people carrying the same questions I'd been carrying for years. About why organizations lose the people they most need to keep. About what it actually costs to lead from the middle. About what happens when you stop waiting for permission and decide to build the version of yourself your team has been waiting for.

Those questions became talks. The talks became a body of work.

Today I speak to association executives, HR professionals, and leaders at every level who are building something worth staying for — or trying to figure out why what they've built has started to feel like it isn't.

My keynotes aren't frameworks dressed up as stories. They're stories that happen to contain frameworks. The Relevance Imperative makes the case for why organizations drift from their members — and what it takes to close that gap. Outgrow Yourself is built around a true story involving a boss, a business class seat, and a wave from across the aisle that changed everything. Impossible to Leave is a quest — two organizations, one obstacle nobody names out loud, and a map for the leader ready to build something people genuinely can't walk away from. The Dirty Sponge names what it actually costs to be the buffer between the top and everyone else — and how to survive it without losing yourself in the process.

By day I serve as Director of Membership Growth, Experience, and Success at one of the largest construction trade associations in the country — where everything I bring to the stage gets built and tested in the real world first. The industry is building, but the insights are entirely human.

I'm also the founder of RelevantEdge, a consulting, facilitation, and speaking practice grounded in the REV Method™ — a framework built on the three conditions that make membership, culture, and leadership feel worth staying for.

I currently serve on the board of directors of NSA Northwest, the National Speakers Association's Pacific Northwest chapter.

Popular Keynotes

Flagship Keynote

The Relevance Imperative

Relevance isn't a status you achieve, but a promise you keep.

The Relevance Imperative and REV Method are trademarks of Colby Goodman and RelevantEdge, LLC.

Impossible to Leave

Most organizations don't lose people to competitors. They lose them to indifference.

Outgrow Yourself

Stop waiting for someone to hand you the next level and decide to build it yourself.

Contact

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